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  • DMC in the News
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    • DMC Campaign Manager
    • DMC Optimization Tools
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  • DMC in the News
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Read more about the article Tackle Your Most Common BFSI Briefs with Dentsu Marketing Cloud
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Tackle Your Most Common BFSI Briefs with Dentsu Marketing Cloud

  • Post author:Natasha Dsouza
  • Post published:August 5, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

At Dentsu Marketing Cloud we endeavour to empower our users’ marketing endeavours by helping them harness every data piece in their arsenal to maximize insights, activate strategies, and optimize performance…

Continue ReadingTackle Your Most Common BFSI Briefs with Dentsu Marketing Cloud
Read more about the article Transparency and Automation – A Tradeoff?

Transparency and Automation – A Tradeoff?

  • Post author:Natasha Dsouza
  • Post published:August 2, 2021
  • Post category:AdSelect/Dentsu Marketing Cloud/optimization/Strategy
  • Post comments:0 Comments

Media buying has evolved tremendously over the years. Programmatic ad buying (and selling) has played a significant role in changing the face of online advertising. This coupled with the uprising…

Continue ReadingTransparency and Automation – A Tradeoff?
Read more about the article Cohort Based Audience – The Future in a Privacy Focused World

Cohort Based Audience – The Future in a Privacy Focused World

  • Post author:Natasha Dsouza
  • Post published:July 5, 2021
  • Post category:Dentsu Marketing Cloud
  • Post comments:0 Comments

The future of identity is leading conversations across the digital marketing ecosystem. As privacy-first becomes the mantra, how will the industry approach solving for identity? Let’s delve deeper to understand…

Continue ReadingCohort Based Audience – The Future in a Privacy Focused World
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